Project Overview
Student Learning Objectives
Content Material
Links to Course Competencies
Supplementary Resources
Recommendations for Integration




Time: Approximately 30--60 minutes depending on how excited the students become about the project

Materials: past Coke-a-Cola commercials:

Prerequisites: Strong knowledge of Internet use

Implementation: This RWLO can be used either in the classroom or at home by individual students or groups


  1. Provide students with guided questions (see Content Materials)
  2. Show students the Coke-a-Cola commercials

  3. Tell students to fill out each sheet between commercials

  4. After students have filled a sheet for each commercial, facilitate a discussion based on students' answer to the questions.  Students should be encouraged to discuss specific context clues such as the way people are dressed, the backgrounds for the commercials, the music used in the commercials, etc and then compare and contrast those context clues.