Time: Approximately 60 minutes.
Materials: Computer with internet capability, worksheet and
computer skills if student will complete the assignment independently
, 12th grade or higher reading and comprehension skills
Implementation: This RWLO can be used either as an assignment to
be completed on the students own time, in a computer lab classroom or in
the classroom with the teacher displaying the appropriate internet sites
and the students working together in teams or pairs.
- Distribute and discuss the student worksheet
and assessment sheet so the students are informed of the requirements
to fill in the worksheet grid and are aware of the assessment criteria
for this exercise. Discuss the possibility of making up their own
worksheet grid if they need more room to fill in the blocks of the
grid then provided on the printed grid.
- Students will go to the FTC Red
Flag: Bogus Weight Loss Claims Web Site that
identifies the seven elements of a fraudulent (bogus) weight loss claims. http://www.ftc.gov/bcp/conline/edcams/redflag/falseclaims.html They will write down these
claims on their worksheet.
They will also note 2 variations for each claim.
- Students will identify at least 4 of these
claims or their variations in the cases recently identified by the FTC
as bogus claims and for which legal action has been taken against the
product promoters. These cases can be found at http://www.ftc.gov/bcp/conline/edcams/ojo/cases_health.htm
This site is part of the FTC campaign against fraudulent
ads aimed at the Spanish speaking
population. The cases
against the fraudulent weight loss products are listed there
in the most concise manner. It has the added benefit for
use with Spanish speaking populations.
- Students will note the case representing
that claim and write title and the date of the case next to each bogus
- Students will go to http://scriptorium.lib.duke.edu/mma/
and search nutrition and diet aids. They will then find an ads from
the 1940’s & 50’s that represents 4 of the seven bogus
claims or variations listed by the FTC. To enlarge the ad so they can
read it clearly they just have to click on the ad.
- Students will review the current FTC cases
they identified to see how the old ads are similar to the current
cases brought buy the FTC and write a short paragraph summarizing the
similarities and differences between the current
ads and those of decades
The Professor can facilitate a class discussion
of the similarities and difference in the weight loss schemes of decades
ago and today in lieu of student writing a paragraph. This would provide an
opportunity to reinforce the importance of balancing caloric intake and
exercise to maintain or lose weight.
The Professor can also discuss the role of
education in combating false advertising. The FTC web site is providing
media education to discourage the media from printing the ads.
The Professor could discuss the role of the FDA
and discuss what would happen if the FDA had the authority to control
weight loss products so that they would have to prove that they were both
safe and effective.